Please enable JavaScript.
Coggle requires JavaScript to display documents.
Social Influence; - Coggle Diagram
Social Influence;
Minority influence;
A conversion process where the majority question their own viewpoint and internalise the minorities as there must be a reason they take the stand they do.
-
Commitment - Majority has more to lost by joining the minority, suggests certainty, confidence and courage in the face of a hostile majority.
The more committed, then the minority is more likely to be taken seriously and then the majority may even take the minorities viewpoint as their own.
Flexibility - Minorities are usually powerless compared to the majorities so they have to negotiate their position with the majority instead of forcing it.
-
If they are too rigid then they will be percieved as narrow minded and unwilling to consider others opinions.
Consistency - When people first see a minority group with a different view, they believe that they are in the wrong.
Yet if the minority adopt a consistent stand others reassess the situation and consider the issue more carefully.
-
Moscovici et al (1969);
Method - Lab experiment involving 192 women. In groups of 6 they were asked to judge 36 blue slides, the brightness of the blue varies but they were all blue.
2 of the 6 were confederates in one trial they said all the slides were green (consistent) yet in the other they said 24 were green and 12 were blue (inconsistent). There was also a control group with no confederates.
Results -
- 32% green at least once.
- Consistent groups = 8.4% said green.
- Inconsistent group = 1.25% said green.
- Control group = 0.25% said green (easy task).
Conclusion - Confederates were in the minority but their views influenced the participants, and found that minorities have more influence when they are consistent.
-
-
-
-
