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Magic Bookings SWOT Analysis - Coggle Diagram
Magic Bookings SWOT Analysis
Strengths
Editable features to ensure all mandatory information is captured accurately
Parent login and profile/user area to track bookings, payments, invoice etc.
One central booking system to manage all payments and info
Automatic booking confirmations sent to parents and admin
Automatically updated live registers and confirmations
Business functions allow auto-pilot settings, set capacity limits, apply or remove discounts, generate credit notes
24/7 availability for all service users
Easy to view income generation, long-term bookings, and individual accounts for instant health checks
Cloud Based system. GDPR compliant
Weaknesses
Initially joining interface is multi-layered and can be complicated for the less tech-literate
No mobile app. All service user interaction is through the website which is not user friendly on all devices
Those without access to the internet and mobile devices cannot book onto sessions
Booking process is multi-layered and complicated for the less tech-literate
All text is only produced in English, which can be a barrier for non-speaking or low confidence English speakers
Opportunities
Create a mobile app
Use Magic Bookings across all service areas to increase streamlining of services and improve customer journey/experience
Create a 'how to' video guide to improve understanding of the systems and functions with customers
Develop multiple language functionality / options on the system
Threats
Annual subscription fees increase and need to find alternative provider or pass increase costs on to the customer
Similar systems that offer a full-package, including mobile app
Quality of the service user experience is compromised through changes/upgrades in software and functionality