Please enable JavaScript.
Coggle requires JavaScript to display documents.
MKTG 376 - Coggle Diagram
MKTG 376
INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
Learning and Memory
Memory
Bittersweet Memories: The Marketing Power of Nostalgia
How Do We Learn?
Motivation and Affect
The Motivation Process: Why Ask Why?
Affect
Consumer Involvement
Perception
Sensation
The Stages of Perception
The Self: Mind, Gender,
and Body
The Self
Gender Identity
The Body
Personality, Lifestyles,
and Values
Brand Personality
Lifestyles and Consumer Identity
Personality
Values
Decision Making
Habitual Decision Making
Collective Decision Making
Cognitive Decision Making
The Intimate Corporation: Family Decision Making
What’s Your Problem?
Buying, Using, and
Disposing
The Shopping Experience
Postpurchase Satisfaction and Disposal
Situational Effects on Consumer Behavior
CHOSING AND USING PRODUCTS
Attitudes and Persuasive
Communications
How Do We Form Attitudes?
Persuasion: How Do Marketers Change Attitudes?
The Power of Attitudes
Decision Making
Habitual Decision Making
Collective Decision Making
Cognitive Decision Making
The Intimate Corporation: Family Decision Making
What’s Your Problem?
Buying, Using, and
Disposing
Situational Effects on Consumer Behavior
The Shopping Experience
Postpurchase Satisfaction and Disposal
FOUDATIONS OF CONSUMER BEHAVIOR
Buying, Having, and Being:
An Introduction to Consumer Behavior
What Is Consumer Behavior?
Consumers’ Impact on Marketing Strategy
Consumer Behavior: People in the Marketplace
Marketing’s Impact on Consumers
Consumer Behavior as a Field of Study
Two Perspectives on Consumer Research
Taking It from Here: The Plan of the Book