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Traffic Secrets - Coggle Diagram
Traffic Secrets
Your Dream Customer
Identify which core desire market your product/service falls in to.
Write down at least a dozen things that your potential future customers are saying or thinking as they're trying to move away from pain. - Should be done every day.
Do the same for moving toward pleasure. - Things they have running on a loop inside their heads.
Define Your Customer Avatar - Clearly.
Where are they Hiding? The Dream 100
Websites, Forums, FB Groups, Influencers they follow, Podcasts they listen to, Newsletter subs, Blogs, Youtube channels, Keywords on Google.
Create a list for Search and Interest Based Congregations.
Interest Based - List of 20 - 100 Names for each Platform = Podcasts, Facebook etc. - Revise every few months by removing the bad performers and adding new ones.
Search Based - Write out phrases you think your dream customer searches for
Target your Dream Submarket inside the Core market you are in, there you'll find hundreds of niches with hundreds of warm leads.
Work your Way In, Buy Your Way In
Dig Your Well Before You're Thirsty
Get to know them, look at their content for a few mins before messaging them/daily. Only use social media to produce, never consume.
Funnel hack their funnels, get a feel for the market. Serve them - Telling good stuff about them/their product, sending gifts
Phase 1 (Day 1 - 14) Following every social media of the dream 100, commenting, sharing what you resonated with, and looking for ways to serve them.
Phase 2(Day 15-30) - Contact the dream 100 (Email, DM, SMS etc.) - Personally write every message, They'll recognize you from comments (keep commenting), Tell them how great they are, Do your homework(Talk about stuff that they care about), Don't ask for anything NOW.
Phase 3( Day 31-60) Make your dream 100 your fans. Give them stuff for free
Work Your Way In (Traffic that you earn)
Get into interviews, lives, podcasts whatever and drive traffic into your funnels.
Buy Your Way In (Traffic That You Control)
Traffic That you Own
The List Is the Key!
The Only Real Secret To Business: List Building
Multi Dimensional Follow Up Funnels
Retargeting, Messenger, Text Messages
As Long As your Follow Up funnels are profitable, you can continue putting money into ads.
The 3 Closes: Emotion, Logic, Fear
Structure The Funnel Page Like this.
Your follow up funnel mails should go EMOTION -> LOGIC -> FEAR
Infiltrating the dream 100
It is much easier to talk to your dream 100, when you have a platform as well.
Choose 1 Distribution Channel
Publish Daily for A Year
Document the Journey
Testing Your Material
Introduction to your dream 100
To grow your show reach out to your dream 100 to be a guest on their show.
Determine the show you want -> Document the process of achieving the goal your audience wants -> Interview your Dream 100 on your platform -> Convert viewers into a list that you own.
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Fill your funnel
1.Understand the history and the goal of the new platform.
Find and Model your dream 100
Funnel Hack Social Algorithms
Follow your dream 100 and spend 10 mins a day looking at what they are posting
What are they posting? How are they getting people to engage with what they post? What paid ads are they running?
During these 10 mins try to like and engage with as many things they are doing each day as possible.
Find and model your dream 100.
Notice the pattern of what is working right now and model it for your posts. - Gives you the ability to see what the algorithms are rewarding today.
Identify the publishing strategy and create your publishing plan.
Work your way in.
Buy your way in.
Fill your funnel organically (Work your way in)
Become the life of the party - ONLY PRODUCE DO NOT CONSUME, Unfollow everyone except your dream 100.
Fill your funnels with paid ads (Buying your way in)
Prospecting vs Retargeting Ads
Prospecting is for a cold audience, retargeting is for prospects that engaged, so we are warming them up further.
Create lots of prospecting ads to "Hook" your dream customers.
Targeting for Prospecting Ads
Dream 100 Audience, Ideal Customer Avatar, Overlapping Sections of Multiple Audiences, Algorithms
80/20 Rule for Prospecting
Prospecting takes up 80% of your budget for 20% of results, but fills in your retargeting audiences, which account for 80% of the results at 20% the cost ;)
Use a retargeting funnel to create customers.
You have to create custom audiences.
Audience 1 - Engaged
Just engaged with content but didn't land, target for up to 5 days.
Tell the network this audience is everyone who engaged with your post in the past 5 days
Audience 2 - Landed
They landed, run ads for up to 7 days.
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Audience 3 - Owned
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Instagram Traffic Secrets
Understand the history and the goal
Find your dream 100 on this plaftorm
Identify the publishing strategy and create your publishing plan
Model your dream 100s Bios, what they post, how and when.
Instagram Profile Strategy (Your Gallery)
Use JK5 Method (5 Categories of things that you are passionate about)
Move pictures from the past/present into five separate folders for each category.
ABCDQ Test
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Image Captions
Hook - Inspire, Educate, Enterntain
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JK5 METHOD, Post 2 Images a day, Inspire Educate or Entertain, Story Ask A Question or Make A List, Choose the hashtag, add a CTA.
Growth Hacking
The Funnel Hub
Integration Marketing
Mail Lists, Messenger Lists, Desktop Push Notifs.
Affiliates
Recruit Your Army of Affiliates 2. Make Them Affiliates 3. Give your Affiliates a Reason to Promote 4. Train your affiliates to become super affiliates 5. Compensate your affiliates
After The Slaps and The Snaps
History & goal
Find and Model The Dream 100
Strategy & Publishing Plan
Work Your Way In
Buy Your Way In
Fill your funnel
Conversation Domination
Follow the Strategy and Push the media through email, messenger, desktop push