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Different kind of innovation, Innovation pressure, What is innovation?,…
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Innovation pressure
Demand
- Saturation of basic need
- Increasing individualization
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Competition
- Increasing liberalization
- Increasing globalization
- need for differentation
What is innovation?
Is the creation, introduction and successful diffusion, of products, services, systems, processes or even business models, which are new from the perspective of the particular organization and or/user.
Innovations are open ended, complex problems and results from a social process.
Innovation management
Is the systematic management of innovation process, It refers both to product, process, and organization innovation.
includes a set of tools that allo managers and engineers to cooperate with a common understanding of process and goals.
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