I select San Miu Supermarket Limited (新苗超级市场) It is a group enterprise with 15 branches in Macau, over 400 employees, and an annual turnover of over MOP 500 million. In addition, the company is equipped with a total warehouse of 50000 feet.
Potential of new entrants: low
Buyer power: strong
Supplier power: low
Rivalry among existing competitors: strong
San Miu Supermarket faces intense competition from other supermarket,such as Royal Supermarket, ParknShop, and Wellcome. they all have similar product and service. the cost of shifting is low. The consumers can easily choose other supermarket
Customers have a high power in the supermarket industry in Macau. They are low customers loyalty, which means customers have many options to choose and can easily compare prices and quality among different supermarkets. They are sensitive to changes in prices, promotions. Customers can switch to other supermarkets or substitute products if they are not satisfied .
San Miu Supermarket has a large number of suppliers that provide various products, while most of them are imported from mainland China. it will be easier for retailers to switch from one supplier to another if they are not satisfied with the price.
The barriers to entry are high for new entrants in the supermarket industry in Macau. They need to invest a lot of capital to acquire land, build stores, hire staff, and stock inventory. The supermarket industry in Macau is saturated with fierce competition and limited profit margins.
Threat of substitute: stong
Consumers select substitutes from other industry, such as online shopping and retailers. Retailers offer advantages lower prices, greater convenience, and online platforms could have more choices. Consumers have low costs in switching to substitutes, which means that they can easily switch from one option to another.
Establish of a just-in-time replenishment system to maintain low price completive advantage.''他们可以随时通过网络发送补货单，实现商品销售情况跟踪以及无纸化下采购订单等。这不仅方便了供应商对商品市场销售的掌控，大大降低了其物流通路的成本，同时也使商品货架空货率降低'' 2
REFERENCE
1 https://lawaspect.com/walmart-information-systems/
2 于海燕. 沃尔玛的核心信息管理系统[J]. 信息与电脑,2005(2):40-44.
3 by ChatGPT
4https://www.retaildive.com/news/7-ways-walmart-is-innovating-with-technology/525154/
launched Data warehouse information system. it is a system that stores and analyzes large amounts of data collected from various sources, such as POS, social media. It will help San Miu to gain insights into customer behavior, trends, and business opportunities. It will help to create personalized offers, optimize prices, and improve customer loyalty.1
Launch an e-commerce platform and develop its own app(like https://www.walmart.com/). provide some different low price of foreign products(tax free). And it also enable San Miu to offer various features, such as online ordering, home delivery, curbside pickup, in-store pickup,. it will enhance its customer satisfaction and increase the customer loyalty.
A mobile app that can provide customers with a convenient and engaging shopping experience. This app can allow customers to browse products, check prices, place orders, make payments, track deliveries, and provide feedback using their smartphones. It can also provide customers with coupons, discounts, rewards, and notifications based on their preferences and behavior.3
combine the app and e-commerce platform.
Build a Point of sale (POS) system that records the transactions between customers and cashiers at the checkout counters. It helps to track sales, inventory, and customer data. It also enables to accept different payment methods.2
Establish Satellite communication system that connects headquarters with its stores, distribution centers, and suppliers around the world. It helps to communicate effectively, share information, and coordinate activities across its vast network. it also make more easier to adjust it's strategy. 4
components
components
Supply chain management (SCM) system
components
components
Customer relationship management (CRM) system