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4.5 A product B price - Coggle Diagram
4.5 A product B price
pricing strategies
cost plus pricing is a strategy whereby managers add a markup to cost in order to determine the price
penetration pricing it refers to setting a low price in order to penetrate the market and attract more customers
loss leader pricing refers to selling some products at a loss in order to attract more customer to buy other products
predatory pricing is a temporary measure to squeeze competitors out of the market by offering lower prices price wars
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dynaimc pricing prices change depending on the circumstances (demand, supply)
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contribution pricing is when contribution is the main determining factor in a pricing decision (cont. per unit= P- AVC)
extension strategies
market development is from ansoff matrix, existing products in new markets
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new segments similar to market development, difference is that same location but new type of people (age, gender)
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differentiation it refers to use the USP (unique selling point) in such a way that customers percieve the product or organisation as unique
product life cycle 
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launch/introduction stage the PLC when the product becomes available for purchasing for the first time
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Branding is the process of attributing a set of characteristics to a business/product that adds value and differentiates among competitors
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product portfolio is all the products provided by an organisation ex. Apple, iphone,ipad macbook product porfolio analysis refers to the evaluation of all the products provided by an organisation (which products sell well which are not)
BCG matrix (boston consulting group) is a product porfolio analysis tool that examines the products in terms of market share and growth