War and Peace
G2
Change of the concepts
Old
New
Co-opetition
What is Game Theory
War
Competition
Cooperation
Peace
Gore Vidal
It's not enough to succeed. Others must fail.
Beating up suppliers
Capturing market share
Fighting brands
Making a killing
Benefit of Game Theory
Bernard Baruch
You don't have to blow out the others fellower's light to let your own shine.
Work with suppliers
Create teams
Establish strategic with partner & competitor
Outsmarting the competition
Examples(Antony)
Listen to customers
Dividing a pie
Making a pie
Both have more costs
Find the right strategies and make the right decisions
Many interdependences factors
Clear rules
It can be used in different situation
國企三 吳家瑄
國企碩二 邱筱雯
新產碩二 賴冠佑
外文四 陳怡慈
管學三 謝欣伶
War
Peace
Business: A pie
Better option
Co-opetition
One win over the other
War& peace
Divide the left pie
Locking up customers
Firms: Make profit = Get the pie for their own
Lose-lose
Lose-win
Win-win
Other functions
A new approach
The game theory through real-life stories
More than anecdotes
To explain the successes and failures
Summarize the lessons in the form of check-lists
The concepts work in practice
The subject more entertaining
Successes and failures
War stories
Characters and companies
Peace stories
A case study
A full analysis
The description
The prescription
Enough evidence
To accept
Challenge the conclusions
A new perspective
The new concepts of your thinking
Different from other books
Guide you to make the right decisions at the beginning
Provides direct solutions to critical problems
Every factor can influence the final outcome
Helps you see what’s going on and what to do about it
A common language to discuss
Make it easier to explain the reason
Win-lose
Win-win
Not a rule but a way of thinking
Consider problems from various perspective
Find a new opportunity
Microsoft creates more powerful software.
Demand for Intel Chips Increases
Hasn’t exactly helped Apple Computer
World War II - British & German
Wrong moves: Pilots and sea captainsmaking intuitively.
Right moves: By applying concepts later known as Game Theory
Auction
$7-billion auction of radio spectrum for personal communication services
Leading Management Consulting Firms
Introducing Game Theory into their strategy practices.