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Key note - Coggle Diagram
Key note
Things to bring in
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Personal insight, experiences, opinions stories
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Speech. Milk empathy - admit to being afraid. Joke about being pale after. Make myself approachable. Remember to offer for people to speak to me after. Also offer more detailed slides
Extended sensory branding. Netflix sound. McDonald's chips taste. Kfc smell. No logo needed to identify
VR Advertisement. Kfc smell while running through a city in a game. McDonald chips flavour when you use a health pack in a game. All of these in Meta?
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How fast was facebook adopted vs how long development cycles take in business. That's why we need to think about the question now
Does your brand have an identity past visual? And if it becomes available tomorrow, how fast could you respond?
Yadene story - kids like drawing, he can't. So got app the shows picture on phone camera while you draw - intended use. Plugged tablet into projector, resize to drawing platform, adjustable transparency. Now has free drawing lessons for basics to explore interests
Projected adoption on emerging technology - marry with why we should be thinking about these questions now and reality view if response time of companies to technology changing
3rd panic. - did I stray off topic - answer no. Everything is Customer experience. And considering butterfly effect
15 years ago I was a wizard on excel - 5 years ago I wrote 30 k lines of code over 6 months manipulating excel cells that melted a laptop motherboard and got me banned from coding at work, but also won me an award in Vegas....Today my 21 year old nephew writes code for object manipulation 3d rendered objects in a few min with tools like ChatGPT
Add graph of adoption by 1mil users for Facebook, Instagram, Meta, tictok
Working with someone on VR concepts - Light saber game, stepping off platform feels like you are going to fall for a moment. Wall coming at your face frightened my sister.
If we can make people nauseous using Sound, can we enduse other things with sounds and lights
Human is a fancy biology machine. We are only using 20 - 40 % of input through primary sense right now
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Steve notes
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Consider an impact sentence - One more thing, I want to leave you with, Before I go .....
Make sure to tie everything together, otherwise it will feel all over the place
Spend time on who I am and why anyone should listen to me - Establish authority at the start of the conversation - Show I live, eat and breeth CX
If you find any of this interesting grab me in the break, I am sure you will also get a copy of my presentation
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Opening
So I had to spend time to really think about what I could speak about today that you haven't heard about. So I decided to talk to you today about ChatGPT......... I am pretty sure that no one has heard about it before today. And no ones kids are using it to write their Afrikaans speeches, and no one has ever used it to spice up a CV
Closing
Technology like ChatGPT is here to stay..... The only thing we can really control is..............Will we let it happen to us and then respond ..... or will we embrace this new world and create for it and with it?
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