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Big ideas and innovation in organisations : :bulb:, Micro,…
Big ideas and innovation in organisations : :bulb:
Pricing
Cost-based
Product-mix pricing
Line
Optional
Captive
By-product
Bundle
Competitor-based
Customer-based
Price analysis
Survey
Price sensitivity
Conjoint
Elasticity
Experimentation
Dynamic
Segmented
Super-sized
Marketing
Concept
Orientation
Function
Process
Mission, Vision and Values
Strategies
SWOT
STEEPLE
Evaluation
Strategic windows
Environment
Markets
Organisations
Behavioural
People
Attitudinal
development
Policy
Public consultation
Market measurement
Research
Competitive advantage
Cost leadership
Ansoff's growth matrix
New/present product/market
Penetration/development
Market
Product
Development/diversification
Differentiation
Focus
The offering
Market
Segmentation
Targeting
Positioning
The Marketing mix
4Ps
Product
Place
Promotion
Price
Extended Mix 7Ps
People
Process
Physical evidence
Discounts
Trade
Quantity
Cash
Seasonal
Allowances
Operations management : :check:
Strategy
Resources
Performance objectives
Speed :runner:
Flexibility :
Sustainability
Dependability
Cost :moneybag:
Requirements
Reconciliation
Raising finance, SMEs
:money_with_wings:
Retained earnings
Working capital
Debt factoring :no_entry:
Overdraft :bank:
Leasing
Equity :
Outsourcing
Onshore
Offshore
Risks :eight_spoked_asterisk:
Assessment :notebook:
International trade :world_map:
Why trade? :question:
Comparative advantage
Trade policies :bookmark:
Rationale
Micro
Customers
Suppliers
Competitors
Publics
Product/Service design
NDP
Process
QFD :house:
Process
Layout
Detail :
The 4Vs
Volume :loud_sound:
Variety :
Variation (in demand) :
Visibility :eyes:
Turnaround priorities
Competitiveness
Balance sheet : :scales:
Trust/Transparency
Product