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How Tik Tok algorithm work, social media algos - Coggle Diagram
How Tik Tok algorithm work
User Activity
User Activity
The more engagement and views a TikTok video receives, the more likely it will be served to larger audiences. Positive indicators include:
Likes
Comments
Shares
Completions and re-watches
Account follows
Subject Matter (Video Information)
TikTok is great at categorizing content based on user interests, so subject matter is an important factor when it comes to reach potential on the app.
TikTok determines subject matter from:
Caption keywords
Sounds
Hashtags
Effects
Content (i.e video transcripts)
Location and Language
The algorithm recognizes a user's device settings (including location and language) when deciding who may be interested in a video. These include:
Posting location
Language preferences
Type of mobile device
Audio
When a video includes a trending sound or song, the algorithm will use this to categorize your content and serve it to relevant audiences.
Tapping into trending audio is great for landing on more FYPs — especially if you jump on the new trend early.
If you need help finding the latest TikTok trends, bookmark Later's TikTok trends resource — updated weekly!
"Not Interested" Feedback
TikTok's algorithm is always trying to serve high-interest videos to every user, and it uses previous activity to determine this:
Videos you've marked as "Not Interested"
Users you've hidden
Videos you skip through
Each of these factors is individually weighed by TikTok’s recommendation system (with some indicators being more important than others), which means each For You page is completely unique.
Types of Content the Algorithm Won't Recommend
Such content includes:
Minor safety
Dangerous sports and stunts
Overtly sexualized content
Tobacco and alcohol products
Violent and graphic content
Spam, inauthentic, or misleading content
Unoriginal, low-quality, and QR code content
Officially, TikTok says that it uses four signals: what you watch, share, like, and follow.
We found out that TikTok only needs one of these to figure you out: How long you linger over a piece of content.
Every second you hesitate or rewatch, the app is tracking you. Through this one powerful signal, TikTok learns your most hidden interests and emotions, and drives you deep into rabbit holes of content that are hard to escape.
The TikTok experience starts the same way for everyone. Open the app and you’ll immediately see an endless string of videos in your For You feed. TikTok starts by serving the account a selection of very popular videos vetted by app moderators.
social media algos