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Fundamentals of the Public relations - Coggle Diagram
Fundamentals of the
Public relations
History, Organization and Scope of the Field of Public Relations.
Ivy Lee's contribution to the development of Public Relations
What did the era of information transparency consist of?
How Public Relations arises
the concept of the motto “Do it well, and make it known” in the evolution of Public Relations
the history, organization, and scope of the field of public relations.
the concepts that encompass the so-called era of image civilization in Public Relations.
.The Articulation of Public Relations in the Sciences of the
Communication and Social Sciences
the relationship between Public Relations and other related sciences: psychology, sociology, anthropology, social psychology, statistics, semiology.
institutional communication and its objective of maintaining, modifying or creating an image of people or institutions to obtain a favorable opinion from the public that relates to it.
the articulation of public relations in communication sciences and social sciences.
communication theory and public relations.
the role of communication in the exercise of public relations
Its Main Areas and Specific Roles of Public Relations
the role of Public Relations in establishing two-way communication with the sectors involved
the role of Public Relations and its relationship with the institutional advertising of companies
the role of Public Relations in generating public opinion
Public Relations in the execution of image and promotion campaigns.
the role of Public Relations in the consolidation and projection of the image.
the role of Public Relations in the exercise of ceremonial and protocol.
its main areas and the specific roles of the discipline in diverse contexts of application (public good instructions, private companies, official organizations)
Differences between public relations and marketing; advertising and propaganda
public relations as support for marketing, advertising and propaganda.
public relations as a source of information of an informative nature, with the purpose of creating or modifying attitudes, beliefs and customs of the target audience
marketing and its main objective
propaganda as a source of persuasive information of an ideological nature driven by an individual to spread an idea and gain followers.
the differences between public relations and marketing; advertising and propaganda.
The basic needs for the exercise of public relations
party plurality
the social economic situation.
the importance of political freedom
the basic needs for the exercise of public relations.
the concepts of need and desire.
The scope of practice of the profession in our environment.
The role of public relations in private product and service companies
the role of public relations in government entities
the role of public relations in educational institutions
the scope of practice of the profession in our environment