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Developing Grass Straws for dairy beverage Products: Vinamilk company -…
Developing Grass Straws for dairy beverage Products: Vinamilk company
Introducing grass straws :
Benefits of grass straws
Minimize impacts on marine animals
Encourage environmental awareness
Environmentally friendly
Benefits and harms of plastic straws
Benefits of plastic straws
Cheap and easy to use
Reusability
Wide selection
Harmful effects of plastic straws
Environmental pollution
Plastic waste
Obstacles to recycling
Process of producing grass straws
Production stages
Step 4: Disinfect with salt water
Step 5: Drying in the sun
Step 3: Clean thoroughly inside and out
Step 6: Put into oven to dry
Step 2: Cut the stem to the straw length requested by the customer and outside
Step 7 & 8: Quality Check and Packaging
Step 1: Choose a mature tree
Diagram for production process
Analyze the life cycle and characteristics of the product
Product Lifecycle
Currently, this product tends to be in a period of strong competition and environmental concern.
Traditional drinking milk products have gone through several stages in their product life cycle.
This requires innovation to sustain economic growth and increase market share
Drinking milk products are in the transition stage from maturity to innovation.
Stage characteristics
Drinking milk products are under great pressure from customers and the market structure is changing.
Customers are increasingly interested in environmentally and health-friendly products
Plan new product development projects
Check the idea development process
Evaluate ideas from technical and market aspects to ensure feasibility and fit with market needs
Describe how to develop new product ideas and product designs
Create an attractive, environmentally friendly product that satisfies customer needs.
Use information from inspiration and ideas to design new products with grass straws.
Identify goals for new product design
Set specific goals for new products, including goals for performance, aesthetics and environmental impact.
Inspiration and idea development
Create creative and ideation meetings to promote the generation of new ideas.
Conduct market research to understand customer needs and market trends.
Business analysis and trade marketing
Review the business and marketing capabilities of new products in the market, including pricing structure, marketing strategy, and distribution.
