2023/9/18 10 health improvement: social behaviour and health

helping

changing social behaviour

telling

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helping

forcing

telling

forcing

helping

telling

emotional

benefits they won't refuse

punishment

ethical (credibility)

logical

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1 health belief model (HBM)

trans-theoretical model

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social cognitive theory

1 extended parallel process model (EPPM)

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relative advantage, compatible, simple

fear, fear control