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Jobfynder, Whats a Job Board to do ?, Revenue Models, Important Issues,…
Candidates
Provide special reports, for example a customized job market analysis
Provide services like cerfitications, Job Supports, BGV etc.
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Business Models :
Monster.fr offers an ‘Apply Start’ model as well as a ‘Cost per completed application’ model. These models are reserved for companies that recruit regularly. For smaller businesses, they offer a classic Pay-per-Click (CPC) performance model. Interesting.
Teal describes itself as a “personal career growth platform that gives you the tools, skills, and recommendations you need to accelerate your career, starting with the job search.”
Know what you are, know your value to the employer – and then decide. Remember – these services are simply ways that employers use to connect with candidates. Map out your job board’s future with this knowledge – and be ready to change as your audience does!
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How Job board is used ?
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Traffic: non-employer advertisers use your site to sell their stuff (or they use a 3rd party like Google Adsense)
Visibility: employers use your site to raise their visibility in the candidate world (also known as ‘branding’)
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Community: candidates come to the site to commiserate with others of their professional/location/situation
Jobs: your candidates come to the site to find work. So they’re looking for job listings, plain and simple.
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Advertisers
Ad space: in the most targeted locations: on the web site, in the newsletter(s), in targeted emails, in Job Alerts, etc.
Analytics: don’t assume that advertisers have analytics; instead, provide it yourself (helps at renewal time, too)
Employers
Visibility tools like a company profile page, ‘branded’ job postings, site ads, sponsorships, etc
Connection tools like targeted emails to specific groups of candidates, webinars and white papers that target specific candidates, etc.
Connection tools like targeted emails to specific groups of candidates, webinars and white papers that target specific candidates, etc.
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AI-powered tool Prepper. The tool allows jobseekers to prepare for job interviews by generating questions likely to be asked based on information from the job ad, as well as coaching them on how best to respond, changing the game for interviewees. Based on over 10 years of labour market data, the AI tool is built on a large language model (LLM), using in-built prompts to generate and review interview questions and model answers. Interesting – but not so sure about the name on this one, either.
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Latest Features
LinkedIn offers job posting verification tools: After launching its verification features last month, LinkedIn is now bringing verification to job posts. When you see verifications on job posts, that means there is information that has been verified as authentic by the job poster, LinkedIn or one of its partners. The verified information will show whether the poster is affiliated with an official company page, has verified their work email or workplace or their government ID was verified through CLEAR, which is a secure identity platform.
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Revenue Models
Employers:
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Resume access: the most typical ‘#2’, although the advent of LinkedIn and other social media have made this less popular
Highlighted job listings: Enhanced with fonts, images, search results location, and so on
Site advertising: Banners, buttons, tile ads, and everything in between – the traditional web-based visual ad
Company profiles: Enhanced, with logos, video, you name it – a spotlight on the employer
Targeted candidate emails: A custom email that is sent to a subsection of the registered job seeker lists
Newsletter advertising: Text or image (if, of course, the job board has a newsletter!)
Social media extensions: This can be as grand as the new Dice Talent Network or as simple as ‘Tweeting’ the employer’s jobs
Cross posting: Often included in the base price, but sometimes an add-on; job board posts the employer’s jobs to additional locations
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Job Seekers
Membership fee: some sort of monthly or annual fee to access job listings and (possibly) related services
Visibility: promotes the job seeker’s resume in some way to increase the likelihood an employer will respond
Reports, etc.: Usually e-books on job hunting, interviews, resumes, salary surveys, etc.
3rd party services: the classic example is the resume writing service; the job board will take a revenue split of what the 3rd party makes
Important Issues
We doesn’t allow recruiters to list the same job title, at the same location – so the recruiter listed the same job in various cities around NJ. Does CareerBuilder offer a subscription service that allows posting of unlimited jobs? I’m guessing that a subscription based payment model would attract the sort of recruiters that want to spam the board with lots of nearly identical listings.
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