Topic 8: E-commerce and the entrepreneur - Coggle Diagram
Topic 8: E-commerce and the entrepreneur
Reasons for not having a web site
It is too difficult to create and maintain
It is too costly to operate
It is not necessary
The factors an entrepreneur should consider before launching into e-commerce
Developing deep, lasting relationships with customers takes on even greater importance.
Creating a meaningful presence on the Web requires an ongoing investment of resources
Web success requires a company to develop a plan for integrating the Web into its overall strategy
Measuring the success of a Web-based sales effort is essential to remaining
How a company exploits the Web’s interconnectivity and the opportunities
Factors essential to e-commerce success
Maximizing web site performance
Ensuring a positive user experience
Using Web analytics as part of a cycle of continuous improvement
Ten Myths of E-commerce
I don’t need a strategy to sell online.
Privacy is not an important issue
The most important part of an e-commerce effort is technology.
Customer service is not important.
Making money on the Web is easy
Flashy Web sites are better than simple ones.
Online customers are easy to please.
It’s what’s up front that counts.
If I launch a site, customers will flock to it
My business doesn’t need a Web site.
Strategies for E-success
Listen to your customers and act on what you hear
Sell the 'experience'
Develop a community
Focus on a market niche
Make sure your web site days 'credibility'
Designing a Killer Web site
Offer suggestions for related product
Add wish list capability
Make sure web site easy to navigate
Use online videos
Give customers what they want
Create a gift idea center
Understand your target customer
Provide customer ratings and reviews
Tracking web result
Web analytics: Tools that measure a web site's ability to attract customers, generate sales and keep customers coming back
Offer types of information
Visitor segmentation measurements
Measuring online performance
Search engine ranking
Cost per Acquisition (C P A)
Cart Abandonment Rate (C T R)
Average number of page views per visit
Conversion (browse-to-buy) ratio
Ensuring web security
Secure Sockets Layer (SSL) technology
Intrusion detection software
Virus detection software