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ENTERPRISE -
MARKETING, *LI: WALT compare 3 types of field research and
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ENTERPRISE -
MARKETING
2.7 Conduct market research in order to investigate an entrepreneurial opportunity
and analyse, interpret and communicate the research findings
using relevant terminology and representations
2.8 Devise and apply a marketing mix in order to promote a new or existing product or service
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- Desk research /
Analysing data
- Marketing mix
product and price
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- Marketing mix
place and promo
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Inclusivity:
Handout of key terms for students to fill in
Pre-teach difficult words
Individual support to start tasks - 3 students
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LI: differentiate between
different types of market research and evaluate the results of market research
SC:
- Students can identify what category
various types of research are
- Students can create a pie chart and explain
what it means to their classmates
ASSESSMENT:
- Students fill in a table with each type of
research under the correct heading
- Based on a set of data, students draw a pie chart
and identify 2 facts from the data.