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Personal brand of V. Zelenskyy withing the country and outsite - Coggle…
Personal brand of V. Zelenskyy withing the country and outsite
values for Ukrainians during the war
information
building trust withing young generation
using memes by Zelenskyy himself
memes about Zelenskyy
Zelenskyy figure in popculture (songs, stand-ups etc)
usage of social media
Twitter
Facebook
You-Tube
Instagram
boosting the morality
visiting hospitals
giving the rewards to military people
visiting the front line
Trustworthy
video addresses to Ukrainians through social media
every-day adresses with the small review of the day (Instagram,
connected to the specific date, well-producted video
stayed in the country
family is staying in the country (wife, children)
Brand of Zelenskyy outside of Ukraine
characteristics
confident
charismatic
quick-witted
brave
tech-savvy
strong leader
apperance
limited to military clothes
eg. tuxedos considers as inappropriate
celebrating after victory
a reminder to people of ongoing war
stable prsentation
personal brand
in film industry
in politics
repeating topics
Victory
Unity
Resistance
Patriotic
"Glory to Ukraine" - "Glory to heroes"