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COMPETITIVE ENVIRONMENT BETWEEN KOCs AND KOLs ON TIKTOK PLATFORM,…
COMPETITIVE ENVIRONMENT BETWEEN KOCs AND KOLs ON TIKTOK PLATFORM
KEY TERMS
KOCs - Key Opinion Consumers
Follower base
Have a wave of followers.
Content Creation
Create relatable and authentic content.
Brand Advocacy
Share their positive experiences voluntarily.
KOLs - Key Opinion Leaders
Definition
Be experts within their fields.
Have substantial knowledge, experience
Follower base
Be large and engaged
Content Creation
produce high-quality and informative content
showcases expertise, experiences, and opinions respectively
Brand Colaboration
leverage their expertise and reach
Niche vs Mass
RELATIONSHIP
Collaborative Partnerships
KOLs: expertise & credibility
resonate with a large of audiences
KOCs: relatability and authenticity
KOL- KOC Mentorship
KOLs can mentor or guide KOCs
a win-win situation
Feedback and Insights
KOLs: expert feedback
marketing strategies
KOCs: consumer perspectives
**Long-Term Relationships with the brand
KOLs advocate
Beneficial
ongoing collaborations and mutual support
KOCs loyalists
COMPETITION
Cost of Collaboration
KOL
Be expensive
KOC
lower or even no monetary compensation
Authenticity and Trust
KOL
Need: maintain authenticity
KOC
more authentic
Niche vs. Mass Appeal
KOL
Aim to a niche audience
Embody specific niches or industries
KOC
Aim to a broader audience
Adap to a wide customer base
Long-Term Impact
KOLs
Ongoing investment
KOCs
Willing to promote brand
Definition
Be not necessarily experts.
Showcase their personal experiences
Be less genuine
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