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What is Product Development? by Esquivel Sanchez Jose Antonio &…
What is Product Development? by Esquivel Sanchez Jose Antonio & Espinoza Camarillo Jocelyn 5RM16
MK strategies
Market research
Competitive analysis
Pricing
Service
Techniques
Process
continuous improvement
Create
]New desire
New consumers
Develop
Validation
Strategies
Product
Become
satisfy desire
Phases
Idea generation
Idea validation
Product development
Marketing
Product launch
Some strategies