Please enable JavaScript.
Coggle requires JavaScript to display documents.
Branding, The way customers perceive your brand., How you present your…
Branding
Brand Identity
-
Logo Design
An image that represents your brand, the face of your products or services, what consumers first base their judgments off when viewing your brand.
A good logo design can go a long way for your brand, providing insight into what type of brand you are or how the brands image is overall.
-
Aesthetic Style
The overall look and feel that your brand gives off, one of the many things that potential consumers will judge when first viewing your brand.
Tagline
A catchy or memorable motto that encapsulates your brands mission or purpose and further connect with consumers.
Culture
A brands culture is determined by how its displays its behavioural standards, the way a brand presents its attitude is important to how its overall image and values are perceived.
Vision
A brands concept for the future and what the brand sets out to do, how it expects to reach it's goals, how it can maintain its values and how it sets out its overall ambitions.
Brand language
The terms, phrases and words used when designing to describe or give character to a product.
Brand Mission
When a brand clearly underlines its purpose, goals, ambitions/objectives and how it plans to go about doing so.
Functionality
The consumers perception on how useful of a product is and what its level of competence, quality, effectiveness, efficiency, reliability, style, and design is.
Brand Image
Marketing
Strategy
Product
The drive from product development to product launch, factors in many of the other brand image key points.
People
The people you employ to help run your business, looking at key individuals that'll help your business grow and puhold it's drive.
-
Promotion
A plane to create or increase demand for a certain product or collection of products, using key promotional methods.
Place
Where a business will choose to have its products sold, so that it's easily availible for it's chosen target market.
Packaging
How the product is presented, protected during shipment and how this effects the product experience.
-
Promotional
-
-
Style
Direct Marketing
Direct communication from brand to consumer via instant messages, email, post or telephone.
Sale Promotion
Are curated short-term campaigns, targeted to create high interest by offering discounts, special offers, free shipping or store credits.
Digital Marketing
The use of many different online services to help expand and connect with potential customers, using social media platforms to extend the range of advertisement.
Personal Selling
A designated salesperson who'll use the interpersonal skills to connect to customers face-to-face providing any relevant information to the customer about the product being sold, using any sales technique in order to persuade a customer to purchase.
General Advertising
Is a form of advertising that does not go about seeking a direct response from potential customers, but rather a form of advertising used to generate more awareness of a brand and what they offer.
Public Relations
Is what a good brand will try and uphold with all their customers, it ensures the brand image/reputation is well kept and constantly aims at bridging the gap between the understanding and support for customers.
Sponsorships
The act of supporting an event, activities or person by providing unique products, sales items or personalised branding, it also acts as a way to showcase your brand to different audiences.
Reputation
Brand Monitoring tools
Using the available online methods to gain insight into social mentions, articles or any other relevant discussions about your brand.
Social Listening
The process of understanding online conversations, analysing any trends or topics related to your brand.
Customer Service
Providing a good consumer experience is vital for your business to be successful, the key parts of ensuring good customer service is to listen, respond and deliver, ensuring all needs are met.
Employee Treatment
Treating employees the right way can go a long way for a business as it helps to maintain employee development and employee retention.
Financial Performance
A strong company performance reflects well on it's users by informing how well the company manages itself and how stable it is.
Environmental Awareness
Being more aware of the impact that your brand could have for the environment, making more eco-friendly decisions, in terms of materials used and production methods.
Corporate Culture
Is a system of set values, beliefs and behaviours that shape how your brand operates.
Philanthropic efforts
The act of good welfare, by donating or holding a charity event in the brands name.
Customer Privacy
Transparency is key when running a business, ensuring that you make customers aware of any of the data your collecting from them, in doing so you'll be able to build trust and maintain customer loyalty.
-
Social Monitoring
A process of collecting social data or online traffic, providing metric information on how your marketing efforts are doing.
Demograpgic
Variables
Age Segmentation
-
Standard age groupings,18-24, 25-34, 35-44, 45-54, 55-64, 65 and older.
Geographic Location
Where products are purchased from most often, or a set area where products are sold or shipped to.
Job Title
Takes into consideration what job roles the customers have and what field of workers are more likely to purchase your products.
-
Gender
A means of targeting a set gender , either male or female, this takes into account the promotional methods such as social media advertising, which may choose to push your products to a more male or female based audience.
This is a product margin for who you specifically aim to sell your product to, it also serves as a way to see who the product appeals to the most.
Values
Ethics
Finding ways to prevent or stop your brand from causing problems to society, people, animals and the environment.
Ethical Marketing
-
Sustainability, high quality materials.
Honesty, staying true to your brand and what you provide.
Transparency, being clear to consumers.
Promise-Keeping, fulfilling orders, products
Trust
Being transparent about what your brand does/how they tackle certain problems, ie pollution, deforestation.
-
Goals
Brand goals should be set often to ensure theres a target to aim for, whether it's something small or even something optimistically ambitious
-
Innovation
Finding new angles and ways to do things, even if it doesn't work out at first.
Customers
Good well rounded bran values reflects well on how consumers perceive your brand and can help to increase their loyalty towards you.
-
Teamwork
Working for each other, to make the workload less for others, sharing a hand.
-
-
-
Impression
-
Viewable Impressions
When a webpage has an increased focus on your ad for your brand, enticing more interest.
-
-
-
-