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The Theseus Phone Company - Coggle Diagram
The Theseus Phone Company
Company Properties
Name
Theseus
Why is it called that?
"If you replace a part, are you the same person?"
"If you replace most of the parts, are you still the same person?"
Mission
To empower users with a customizable and sustainable modular phone that adapts to their evolving needs and preferences while minimizing electronic waste.
Vision
To revolutionize the smartphone industry by pioneering an era of endless possibilities, where users can effortlessly tailor their devices to meet evolving needs while promoting sustainability and innovation.
History of the project:
Ideas
Improved To Do List
Modular Phone
This was the one that is chosen
Smart Water Bubble
Technical Parts
Structure of the Phone
Project Ara Structure
Lego-Style (Project Ara Type)
Fairphone Structure
Tiny Screws
Presentation
Not wordy
Members
Content ~ Adrielle
Presentation - Denzel
Graphic Design - Sophie
Technical Parts + Productivity (TODO List Feature) - Michael
Documentation
What do you want from a phone?
Project Ara
Reference:
https://www.cnet.com/tech/mobile/googles-ara-phone-prototype-lets-you-mix-and-match-parts/
Who's involved?
Paul Eremenko is the one who heads Project Ara.
Who's supplying the building parts of the phone?
Toshiba
Toshiba is that car company.
Japanese
Yezz
"...it will help create the 20 or 30 modules that Google hopes to ready by the pilot launch."
It's a Miami-based phone maker
It's a Spanish-based company that produces smartphones and other mobile devices.
According to the reference:
Google will own an online marketplace where owners of Project Ara phones can buy modules
, a huge revenue opportunity for the company if these mix-and-match phones take off.
Problems:
"Then there's the question of compatibility. A weak processor and very high-end camera won't go together. Some requirements or at least tips might help Ara users avoid mishaps. The Google group hasn't figured this out yet, but plans to help nudge customers to better combinations and steer clear of bad pairings."
Durability and waterproofing could also take a hit from the open, snap-on design.
From my groupmate:
Tech Problems:
Complexity (but this was back in 2016, take into account the current technological advances)
Size and Weight — Old Modular Phone models tend to be bulkier.
Cost — Niche phones with innovations are always more costly. As an example, Samsung Fold was very expensive.
Maybe because it was using magnets.
However, it's worth noting that the magnets themselves are likely not a significant portion of the overall cost.
The high cost is more likely due to the research and development required to create a modular smartphone, as well as the costs associated with manufacturing and marketing such a unique product.
Could the problem be because it was electromagnetic?
Market Adoption — lack of research and development as companies want to sell whole phones for more profit. As well as reparation fees.
Advertising Problems:
The market doesn't know about the existence of the project. Therefore, less popular and not a lot of people heard of it yet.
Fairphone
Company Products
ModuFy
Miscellaneous
This product has a mascot for some reason.
Mor_Gan
About
It's the Modular Phone that you can modify.
A modular phone where you can switch parts of your phone at ease.
This product is inspired by Google's Project Ara.
Modular Phones. It’s not a new concept. But we’ll try to make things better?
Technical Specifications
Reference:
https://en.wikipedia.org/wiki/Project_Ara
Modules of ModuFy
Hot-Swappable
Megapixel Camera Modules
Different types of megapixel camera modules
5 MegaPixel Camera Module
1 more item...
13 MegaPixel Camera Module
1 more item...
2 MegaPixel Camera Module
1 more item...
About:
These are the cameras used for taking pictures and recording videos. A megapixel is a camera that can capture a million pixels. A "1 Megapixel camera" can capture 1 million pixels in an image. The higher the number, the more pixels it can capture.
The standard quality for HD images needs a 2 MegaPixel Camera.
Wireless Radios
Reference:
https://thenextweb.com/news/googles-project-aria-modular-smartphones-get-rollout-date
About:
The wireless radio module can enable the phone to have cellular connectivity (such as mobile network, SMS & voice calls), and listen to FM Radios.
Battery Modules
About:
These are the power sources of the phone.
You can hot-swap a battery without turning off the phone itself.
Speaker Modules
About:
These are the modules which enables the phone to play sounds.
Widget Modules
About:
A widget module is a module that features a screen. It works similar to how a widget in the home screen of an iPhone. You can be able to control specific apps like checking off a task in a to-do list or be able to access information from specific apps like weather forecast apps.
Different Available Widget Modules:
To-Do List Widget Module
Clock Widget Module
Weather Widget Module.
Laser Pointer Module
About:
A module that can be used to toggle a laser pointer for your phone. Useful in PowerPoint presentations.
Screen Projector Module
About:
A screen projector module will enable a phone to project beams of light and screen-share their videos, images or their current screen.
This can be useful for creating your own cinema experience at home or for teaching purposes.
Game-Controller Buttons Module
About:
This module, can turn your phone into an instant game-controller that can connect wirelessly to consoles or to your own PC.
Night Vision Sensors Module
About:
This module is like the camera modules, but with the added ability of night vision. This will consume more power than the camera modules.
Storage Module
About:
The storage module of the phone is where all the data and information of will be stored.
Wi-Fi module
About:
The Wi-Fi module enables the smartphone to connect to a Wi-Fi network. This also had a Bluetooth built-in to it, enabling the phone to have Bluetooth connection.
Not Hot-Swappable
Display/Screen
About:
This module is used to display the graphical user interface and your apps in your phone.
RAM
About:
This RAM module of the phone is used as a temporary storage for the processor. The RAM module can be upgraded or replaced depending on the user's needs and preferences.
Processor
About:
This module is the brain of the phone, responsible for executing instructions and calculations. The processor determines how fast and powerful the phone is, as well as how efficiently it uses battery power. The processor module can also be upgraded or replaced to improve the phone’s performance and functionality.
Frame (Bare Bones of the phone)
About:
This is the endoskeleton of the phone.
In the product ModuFy which is similar to Project Ara, we will be using breadboard type mechanism to connect the modules together.
Known as the Endoskeleton, it was the only component to be manufactured by Google. The frame has slots for the modules, each capable of transferring data at
11.6 GB per second
.
2x5 has six slots
3x6 has 8 slots
4x7 has nine slots
There's an internal battery in the frame.
Not sure, how long it lasts?
This enabled users to hot-swap their battery modules without the phone's processor turning off.
Size
The 2x5 Frame.
Size:
Length: 118 mm
Width: 45 mm
Height: 9.7 mm
The 3x6 Frame.
Size:
Length: 141 mm
Width: 68 mm
Height: 9.7 mm
The 4x7 Frame.
Length: 164 mm
Width: 91 mm
Height: 9.7 mm
Customization
The moduFy offered the ultimate form of customization. You could choose every module, pick where it’s placed, select the color and visual design.
SWOT Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
References:
https://www.rappler.com/brandrap/data-stories/sustainable-practices-filipinos-care-for-environment/
There are many individuals and organizations in the Philippines who are actively engaged in environmental conservation and sustainability efforts. The country has made significant progress in renewable energy development, waste reduction and management, and ecotourism, which demonstrates a growing concern for the planet's well-being.
There are various civil society groups, government agencies, and educational institutions are working together to promote environmental stewardship and raise awareness about environmental issues.
Reference:
https://www.philstar.com/business/science-and-environment/2019/05/23/1920006/pinoys-rate-high-care-environment
THREATS
PEST Analysis
SOCIETAL (SOCIOCULTURAL)
PROS:
Reference:
https://www.worldbank.org/en/country/philippines/overview
The country has a strong consumer demand supported by a vibrant labor market and robust remittances.
Reference:
https://www.trade.gov/country-commercial-guides/philippines-information-and-communications-technology
The Philippines has a tech-savvy population.
This is due to the young population.
Additional Reference:
https://www.trade.gov/country-commercial-guides/philippines-information-and-communications-technology
About 44 million Filipinos own a smartphone and spend an average of 10 hours daily online, with 144 minutes on social media platforms
Reference:
https://www.statista.com/topics/8230/smartphones-market-in-the-philippines/
The Philippines has a growing smartphone market and it's estimated that 77.73 percent of Filipinos are using smartphones by 2028.
This estimated data came from "
Sales Data
" from smartphone manufacturers, "
Surveys
" on people, "
App Usage Data
" from applications (like Facebook), and deep
Market Research
(combination of Sales Data, Surveys, and App Usage Data).
The estimaled population of the Philippines in 2028 is approximately 119.1 million. If 77.73% of Filipinos are estimated to be using smartphones by 2028, that would equate to
92.6 million people
.
Here's the calculation: 119.1 million x 0.7773 = 92.6 million
Reference:
https://www.dataguidance.com/notes/philippines-data-protection-overview
The Philippines has implemented several data protection mechanisms such as:
The National Privacy Commission (NPC)
This is the one enforcing the law.
The Data Privacy Act of 2012
This is the law
POLITICAL
PROS
Referrence:
https://www.worldbank.org/en/country/philippines/overview
The government is implementing it's 8-point socioeconomic agenda and the Philippine Development Plan 2023 - 2028 to ensure inclusive, resilient, and
sustainable growth
.
What's this development plan?
Well to give a glimpse I will state
Reference:
https://www.heritage.org/index/country/philippines
The government has pursued legislative reforms to enhance the entrepreneurial environment and generate greater job growth.
ECONOMICAL
PROS
Reference:
https://www.trade.gov/country-commercial-guides/philippines-information-and-communications-technology
The Philippines has a growing middle class and a large young population, which are important drivers of IT demand.
Reference:
https://www.worldbank.org/en/country/philippines/overview
The Philippines has been one of the most dynamic economies in the East Asia and Pacific region.
CONS
Reference:
https://country.eiu.com/philippines
The Philippine economy is expected to slow in 2023 owing to external headwinds (inflation, global conflicts, high interest rates, severe weather disturbances), despite the reopening of China's economy.
Reopening of China's economy is a good thing since China is the world's largest exporter of Goods & Services such as electronics, supplies, etc. & Foreign workers. But even if they reopened, Philippines's economy is still slowing down due to the external headwinds talked earlier.
Reference:
https://www.gmanetwork.com/news/money/economy/882691/adb-slashes-philippines-growth-outlook-for-2023-to-5-7/story/
The external headwinds includes: inflation, global conflicts, high interest rates, and severe weather disturbances.
Additional Reference:
https://www.msn.com/en-ph/news/national/adb-trims-philippines-growth-outlook-to-57-this-year/ar-AA1h0yVA
The Philippine's Economy (which includes jobs, businesses and money being made) is expected to not be as fast or strong in the year 2023.
TECHNOLOGICAL
PROS
Reference:
https://www.bworldonline.com/opinion/2021/11/22/412278/four-tech-trends-to-propel-the-philippines-into-its-next-wave-of-growth/
The government's National ICT Ecosystem Framework lays out the country's roadmap to developing its digital economy.
It was launched on February 21, 2019.
The Philippine's roadmap for developing its digital economy is the
National ICT Ecosystem Framework
(NICTEF).
Key Aspects of the NICTEF:
1 more item...
It's a comprehensive blueprint that aims to consolidate and harmonize the country's ICT data.
Reference:
https://www.trade.gov/country-commercial-guides/philippines-information-and-communications-technology
The
country has a strong focus on information and communications technology (ICT)
, with significant growth in private and public investment, upward consumer spending, and demand for better service driving the ICT industry.
Example is CIIT being a techy school and somehow it got popular having 2000 students.
This falls under the technological category because it examines the impact of technology on an industry or a business, including factors like technological advancements, automation, technology incentives, and the rate of technological change.
CONS
Reference:
https://www.wipo.int/edocs/pubdocs/en/wipo-pub-2000-2022-en-main-report-global-innovation-index-2022-15th-edition.pdf
In 2021
, the Philippines was ranked as
51st in the Global Innovation Index.
Then
in 2022
, it went down to
59th position in the Global Innovation Index.
Remember:
However, the Philippines has a young, tech-savvy population that could be very interested in a product like ModuFy.
The Global Innovation Index ranked 132 countries, being in the 59th position is in the middle of the leaderboard. So not too low.
A Global Innovation Index measures how innovative a country is, which includes factors like technology, creativity and progress in different sectors. A lower ranking could mean that the environment might be less open-minded to new, innovative products like ModuFy.
Additional Reference:
https://www.globalinnovationindex.org/userfiles/file/reportpdf/GII-2021/GII_2021_results.pdf
