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dailybox - Coggle Diagram
dailybox
SWOT
strength
variety of menu
simplicity
affordable
weakness
only available in big cities
opportunity
lead brand in ricebox industry
leader
first of their kind
high brand awareness
threats
similar food companies are able to produce similar products with less time as well.
mudah ditiru
who are they?
dailybox group
multi-brand online restaurant startup company
food
ricebox
comfort food
daily meals
bread
serve more than 20 menus
dailybrands
dailybox
shirato
breadlife
antarasa
lu'miere
tiantea
ayam amanah
core values
adaptive
collaborative
bold
comfort
people
history
2018
established
deliver fast and affordable food
impact on customer's experience
fast
friendly
balanced nutrition and proportion
balanced
"daily" and "box"
serve customer variety of menu on daily basis in a practical way
practical
variety
2021
december, 120 outlets across indonesia
highest cloud kitchen operators
journey
started as rice box provider
expend on business to food delivery and cloud kitchen
became channel multi brand restaurant
has 120 outlets across Indonesia
target market
Geografik
Indonesia
Kota Besar
penduduk yang banyak
Jabodetabek
Demografik
Usia
17 - 35
Kelas Ekonomi
SES A-B
Status
perkawinan
menikah
tidak menikah
pekerjaan
mahasiswa
pekerja kantor
waktu singkat
Jenis Kelamin
laki-laki
perempuan
Generasi
young adults and adults
gen z
Psikografik
mudah dan praktis
dimakan dan dibawa pulang
gesit
hanya mempunyai waktu singkat
harga murah dengan proporsi gizi makanan yang pas
proportional
makanan sehat
healthy
kompetitor
MANGKOKKU
concept
chef-quality comfort food
elevate indonesian cuisine
history
found in 2019
vision
deliver great end-to-end Indonesian culinary
high quality
Eatlah
street food ricebox stall
salted egg chicken enthusiast
established at Pantai Indah Kapuk
visual
colors
black
monotone
white
monotone
yellow
typography
sans serif
bold