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How to increase the readership of local news (Joe Yi, Mei Qian, Brian),…
How to increase the readership of local news
(Joe Yi, Mei Qian, Brian)
Changing behaviors of consumers (MQ)
local news not always popular due to regional differences in audience or in the type of topics that people found
important.
Surge of local news stories is due to online
people read few local news because offline
For example,
Page 25 (pdf page)
Readers interest exploitation
Multimedia preferences (Brian)
36% of all US adults watch news videos online
adding multimedia elements in an
effort to attract readers
newspapers realized younger readers were not
reading their printed content
News story replacement (Joe Yi)
Competition from non-professionals
(Yahoo News, Huffington Post, Daily Kos, Drudge Report)
No original content produced but compiled a list from news organisations.
Prioritise local news coverage instead of international news
Most popular stories list accoding to the research:
Local news (48.5%)
Regional news (25.6%)
National news (24.3%)
International news (1.7%)
Editors make decisions in deciding which news is more important according to audience interest
It could be people gravitated to stories on the homepage which make those stories became Most Popular
sports categories made up 76.7% of all the stories that were on the Most Popular list.