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Gusto Gelato, Visual Gusto Gelato - Coggle Diagram
Gusto Gelato
Target
Demografis
Usia
20-30 tahun
Generasi
Gen Z
Millenial
Jenis Kelamin
Laki-laki & Perempuan
Pendidikan
SMK
S1
Penghasilan
SES A-B
Bahasa
Indonesia
English
Psikografis
Sikap
Suka es krim
Suka dessert
Suka makanan manis
Suka kuliner
Suka jalan-jalan mencari pengalaman dan memori
Concerns
Kualitas yang kurang
Geografis
Negara
Indonesia
Iklim
Tropis
Provinsi
Bali
Pengunjung
wisatawan
Warga negara Indonesia
Warga negara asing
penduduk lokal Bali
Behavioral
Tingkat pengguna
Light users
Tipe loyalitas
First time users
Potential users
Regular users
History
Lokasi
Bali
Denpasar
Seminyak
Sejak tahun 2010 (?)
Didirikan oleh pasangan asal Italia dan Perancis
Competitor
Gelato Secrets
banyak cabang di Bali
Seminyak
Denpasar
Ubud
10 cabang
Harga: Rp 30k - 60k
masih murah
sejak tahun 2009
target pasar
Remaja-Dewasa
visual identity
cute
fun
pink
Gaya Gelato
Harga: Rp 33k-110k
lumayan mahal, mirip Gusto Gelato
6 cabang di Bali
target pasar
Remaja-Dewasa
visual identity
elegan
biru muda
emas
Massimo Gelato
Harga: Rp 20k - 50k
murah
cones:
wafer
crepes
cone
baby cup
ciri khas
25 tahun berdiri
legendaris
chef asli Italia
natural ingredients
target pasar
Dewasa
visual identity
red
classic
What is Gusto Gelato?
Definisi
Gelato
Italian-style ice cream
ice cream
SOFT
fur
plushies
cold
wind
air
snow
snowflake
melt
sweet
sugar
particles
dots
white
sprinkle
dessert
cream
white
clean
colorful
HAPPY
SMILE
milk
creamy
liquid
white
cow
lick
tongue
scoop
perbedaan dengan eskrim
healthier
low calorie & fat
tekstur
richer
denser
smoother
uses more milk
frozen
Gusto
TASTE
flavor
great/keen enjoyment
enjoyment in eating/drinking
special taste
bahasa Italia
liking
thumbs up
pleasure
ENTHUSIASTIC
appreciation
ORANGE
energy
energetic
yellow
orange
fast
lighting
Gusto Gelato characteristics
Italian ice cream
Italy
culture
art
rich
gold
red, white, green
Homemade
traditional
rustic
rough
handwritten
pencil line texture
FAMILY
SHARING
WARM
personal
authentic
classic
made from scratch
Many variants
colorful
flavorful
common
unique
Popular culinary destination in Bali
Bali
Beach
summer
hot
red
sweaty
blushing
beach umbrella
sunset
orange
yellow
WARM
attire/fashion
cap
sunglasses
sandals
surfer guy
Indonesia
island
tropical
Vacation
healing
holiday
fun
colorful
chill
peaceful
blue
sunglasses
Culinary
70% ingredients from Indonesia
Price
Rp 35K-175k
terjangkau
mahal
visual identity
brand golor
brown
orange
white
cream/beige
Visual Gusto Gelato
Physical
height
weight
race
sex
Psychological
habits
special ability
likings
sharing
Sociological