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FUDGYBRO - Coggle Diagram
FUDGYBRO
Masalah
Brand Awareness
Audience
Brand Recognition
Low Product Awareness
Not Versatile Target Market
Online sold Products are not known
Brand
Owner
Rayendra Abiyasa ( Founder )
Education
SMAN 6 Jakarta
Institut Teknologi Bandung
Experience
Human Resource Intern ( Happy Fresh )
Marketing Director ( Wizard of Growth )
Co - Founder and Caretaker ( KALA Watch )
Co - Founder ( Vendorin Indonesia )
Founder ( FUDGYBRO )
Nature
Creative
Trustworthy
Hardworker
Open minded
Team player
Humorous
Great Communication Skills
Goals
Vision
To sell the tastiest and fudgiest brownies
To be the number one brownie dessert brand
To be customer's first choosing for a dessert brand
Mission
To spread in Indonesia
To increase sales
To have more brand recognition
To have more customers
To gain more brand awareness
History
Founded and Established in 2018
Sold 4000+ Products in the first 3 Months
Started from Owner's own kitchen
Outlet
Kelapa Gading
Bintaro
SCBD
Menteng
PIK
Pondok Indah Mall
Philosophy
Nature
Cartoonish
Aesthetic
Sweets
Warm Colors
Muted Colors
Warm
Nurturing
Homemade
Fudgy Goodness
Gooey
Slogan
"The tastiest and fudgiest bronie you'll ever taste"
Emotional Value
Happy
Calm
Content
Trendy
Chic
Comforting
Delightful
Embracing
Loving
Produk
Brownies
Anti Sweet
Double Dark Valrhona
Vegan Double Dark
Pistachio
Mid One
Choco Cheese
Red Velvet
Lotus Biscoff
Matcha
Sweet Tooth
Cadbury
Oreo
Chocomilk
Ingredients
Flour
Sugar
Chocolate
Eggs
Cookie Bomb
Chocolate Chip Cookie with Fudge
Ice Cream
Blondies
Orange
Stawberry
Target
Demografis
Usia
SMP
SMA
Kuliah
Kerja
Gender
Wanita
Laki - Laki
Agama
Islam
Protestan
Katolik
Konghucu
Hindu
Buddha
SES
A
B
C1
C2
Geografis
Jakarta
Tangerang
Surabaya
Psikografis
Sweettooth
Vegan
Chocolate Lovers
Trendy
Halal
Platform Penjualan
On site
Outlets
Booths
Events
Online
Instagram
Tokopedia
Shopee
Shopee Food
GRABFOOD