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Marketing - Coggle Diagram
Marketing
Place
Inspiration
Locality
Landscape
Flora
Fauna
Starts with a photographer
Home
Lifestyle
Behaviour
Seasons
Weather
Light
Production (How?)
Craft
Heritage: Made by hand
Advanced manufacturing and innovation
Quality
Materials
Longevity
Timelessness
Romance
Durability
Sustainability
Supply chain
Materials source
Revisited: Refurbishment
Replenish: Maintenance
Purpose: Why
does Kett exist?
Australian design
Local Manufacturing
Quality Products
Values
Customer service
Commerce follows quality
Quality drives making
Product
Features
Function
Comfort
Durability
Purpose
Materials
Design
Details
Upholstery
Form
Persona
Ergonomics
Proportion
Narrative: Storytelling a competitive difference
Place
People
Businesses
Industry
Connection to landscape
Craft
People (Who?)
Collaboration: Outside the studio
New audiences
Word of mouth
Community
New perspectives
Collaboration Types
Collaboration: Develop new product with partner brands
Bespoke: Projects with architects & designers
Collaboration: Refinish existing collections
Inside the Studio
Justin Hutchinson
Design team
Design process
Studio Environment
Behind the scenes
Studio surrounds: Brunswick
Engage with surrounding design community
Key messaging
Inside Looking Out
Indoor Campaigns
General Messaging
Australian Designed & Made
Transparency: Breakdown of source and making
Percentages
Connection between indoor & outdoor
Honest in material, united in craft
An Australian Way of Life
People & Lifestyle
Golden Hour Natural Lighting
Outdoor Campaigns
Seamless connection between outdoor and indoor
Authenticity
Customer Experience