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Expert Secrets - Coggle Diagram

- - - - Step 3: The Opportunity (Vehicle) Switch
        
        Step 4: The Opportunity Stack
        
        Value Ladder - Based on only one new vehicle
  - - - Pre-funnel content - Free
        
        Lead-Magnet Funnel - Free
        
        Book Funnel (Free+Shipping)
        
        Paid Membership Sites
        
        Online Course
        
        Seminar or Workshop
        
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    - - How much money you can make as a business is in direct relationship to how easy you can make the process for the customers.
      - Look how you can simplify parts of the process with some kind of tool.
        
        Software, Supplements, Physical Products, By-Products(Scripts, templates, cheat sheets etc.), Information Products/Services
      - Step 3: Turning Your Frameworks into an "Offer" with the Stack Slide.
        
        Offer - Increase the perceived value, the thing being sold is unique to you and only within special offer.
        
        Core Offer - Left Hand Side Info Products to create (Word, Audio, Video, Live), Right Hand Side Tools -
        
        Core offer would be your physical product or your info product.
        
        Include case studies and proof, Help them believe they can do it themselves,
- - - - Would the people in this submarket be excited by the opportunity/framework you're presenting them?
      - Are the people in this submarket irrationally passionate?
        
        Communities, Vocabulary, Events, Other Experts
      - Are these people willing and able to spend money on information?
  - - - If you've not created one yet, sell to frustrated customers inside the submarkets
        
        Types of customers in red oceans - Diehards, Satisfied and Frustrated
        
        Satisfied
        
        Most people fall here, requires a price or value skew.
        
        Frustrated
        
        Requires finding them, gaining their trust and giving them a small amount of education.
        
        Diehard
        
        Basically impossible to fish, requires a big identity change.
        
        Competitive or Complementary Marketing Positioning.
        
        Competitive Positioning - Position yourself against what people already know.
        
        Complementary - Creating a product out of an existing one.
- - - - The call to Adventure
        
        Refusal of the Call
        
        Supernatural Aid
        
        Crossing the First Threshold
        
        Belly of the Whale
        
        The Road of Trials
        
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      - Voglers Simplified Version - Page 165
    - - Character, Conflict, Desire
    - - Build Rapport with the Hero, Introduce The Desire
        
        Create Raport by giving at least 2 of the following to the character: Victim, Jeopardy, Likable, Funny, Powerful.
        
        Desires: To Win, To Retrieve, To Escape, To Stop
      - Phase 2: The Journey, The Conflict and the Villain.
        
        Introduce a bad villain, the worse the better.
        
        Phase 3: The Mentor/Expert/Guide
        
        A guide always shows up.
        
        Phase 4: The Achievement
        
        The Hero Either Gets the Desire, or doesn't but takes a Transformational Journey.
  - - - The Journey
        
        New Opportunity
        
        The Framework
        
        Achievement/Transformation
        
        What(External), How(Internal)
        
        Strategy, Your Results, Others' Results
        
        Guide, Epiphany, New Opportunity
        
        The Call, Villain, What If
      - Backstory, Desire(External & Internal), Old Vehicle
        
        The backstory has to start where your customers are at right now.
  - - - Vehicle Framework Story (How you learned or earned it)
        
        Internal Beliefs Story
        
        External Beliefs Story
    - - Write down False Beliefs for each Category
        
        Experiences - What did they go through to get that False Belief?
        
        Stories - What story are they telling themselves?
        
        New Epiphany Bridges
- - - - Sell to your customers over and over again - It is essential that you take them off the market
      - Create a Tribe Identity, Personal Identity - The "I am" statement, Create a Tilte of Liberty or "Manifesto"
        
        The Title of Libertiy reminds them Who you are, Who they are and refocus them on where you are going together.
      - Step 3: Create milestone awards that pull people toward the result
        
        Step 4: Unite With a Social Mission
        
        The Character Has to go on two Missions: The Journey of Achievement and The Journey of Transformation.
- - - - The key is to make your customer believe that YOUR THING is the key to the results they desire the most.
      - If I can make people believe (YOUR NEW OPPORTUNITY) is the key to (THE RESULTS THEY DESIRE THE MOST) and is only attainable through (MY VEHICLE) then all other objections and concerns become irrelevant and they have to give you money.
      - If you haven't created a blue ocean, this won't work.
      - Slides
        
        Who/What Statement
        
        I am going to teach (Submarket) how to (Insert Results) through (Your Niche)
        
        1.Title Slide
        
        Title - How to (Result they desire most) without (thing they fear most)
        
        Hey everybody! Welcome to the webinar. This is (Me) and today I'm going to show you how to () without __
        
        2.Intro/Rapport Slides
        
        Justify Failures - If you've failed at ... in the past, it's okay, it's not your fault.
        
        Allay their fears - If you've been concerned in the past that you just can't suceed with ... I want to put those fears to rest.
        
        Throw Rocks at their Enemies - The Big Corporations/Government want you to think that you need a lot of ... or some ... to be successful.
        
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        3.The Ruler Slide
        
        My goal for this presentation is to help two types of people. For the beginners you'll get (what) and for more experienced you'll get (alternative)
        
        The two types can vary with focus more on one, or depending on the market that is watching.
        
        The Big Domino Slide
        
        In the next ... Minutes my goal is to get you to believe that (New Opportunity) is the key to unlock (What you desire the most) and I am going to show you my frameworks that will make it simple for you to achieve that result.
        
        Qualify Yourself Slide
        
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    - - The Transition To Selling Slide
        
        Go back through the secrets something like if I showed you Secret 1,2,3 do you think that you could do that as well?
        
        The Question Slide
        
        Say: Let me ask you a question
        
        How many of you are feeling excited - || - A little overwhelmed
        
        Get them to laugh with a pic/joke
        
        "Is it okay with you if I spend 10 minutes going over a very special offer I created to help you implement ....."
        
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        What you're going to get slide (The Core Product)
        
        Image of what you're selling - Tell a story about how and why you created this.
        
        You'll be able to/ You'll be able to get rid of... Slides
        
        When you have this product, you'll be able to..., When you have this product you'll be able to get rid of...
        
        The Problem this Product Solved for you Slide
        
        When I first stared I ran into a roadblock. I didn't know how to ... so I had to create ... myself.
        
        How Much Time/Money this product will save them slide
        
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    - - Internal Beliefs Story
      - External Beliefs Story
      - Vehicle Framework Story
      - You do not share the tactics of your framework here.
      - Slides
        
        Transition to the three secrets slide
        
        Here is what we are going to cover over the next 15/45 Minutes or so. Secret 1, 2 and 3.
        
        State Secret 1# Slide
        
        You present the same framework from your backstory epiphany bridge.
        
        Introduce the framework slide (The Vehicle)
        
        Remember the framework I told you that got me (The Desired Result), take out your pen and paper to take notes because I am going to walk you through it. I call it NAME
        
        Share Learned or Earned Story Slide (The Vehicle)
        
        This story is how you actually DEVELOPED the framework.
        
        Teach The Strategy Slides (The Vehicle)
        
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      - Here we break and rebuild false beliefs.
- - - - Going to live events, Starting your own "show" or podcast, Launching a summit funnel
      - Shift from Growth to Contribution
      - Building Your Own Frameworks
        
        Step 1: Create your framework hypothesis
        
        The better you are at creating and teaching frameworks, the more successful you will be.
        
        Step 2: Test your framework hypothesis on yourself (Human Guinea Pig)
        
        Step 3: Give your framework a proprietary name
        
        After naming it, give it a description of what it is and what it will do if followed.
        
        Work For Free, serving your future dream clients
        
        You want to lead with "How can I serve people", not "How can I sell my product"
        
        Becoming an Expert.
        
        You just have to be one chapter ahead of others on your journey.
        
        Step 1: Publish Daily for at least a year.
        
        Step 2: Document the Journey
        
        Document, don't create.
        
        Step 3: Testing your material.
        
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