Because oligopolistic industries have only a few firms, each firm is a "pricemaker", like the monopolist, it can set its price and output levels to maximize its profit. But unlike the monopolist, which has no rivals, the oligopolist must consider how its rivals will react to any change in its price, output, product characteristics, or advertising
strategic behavlor
Self-interested economic actions that take into account the expected reactions of others.
mutual Interdependence
A situation in which a change in price strategy (or in some other strategy) by one firm will affect the sales and profits of another firm (or other firms). Any firm that makes such a change can expect its rivals to react to the change.