In the long run, firms in pure competition achieve zero economic profit. This occurs because of the ease of entry and exit. If firms in the industry are earning economic profit, new firms will enter, increasing supply, and lowering prices until only normal profit remains. If firms are incurring losses, some will exit, reducing supply and increasing prices until again, only normal profit remains.
in the long run, firms in pure competition achieve a state of equilibrium where they earn only normal profit. Normal profit covers all costs, including opportunity costs for the owner's time and capital. Economic profit, which is above normal profit, attracts new firms into the market, driving down prices until only normal profit remains.