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Reading 3: Market Research Market Research - Coggle Diagram
Reading 3: Market Research
Roles of Market Research
Identify/Define Market Opportunities
Monitor Marketing Performance
Supports Business Decisions
Strategic Corporate Goals
Information Needed
Deliver Information
Who requires Information
Applications
Behavioural
Attitudinal
Product Development
Policy Development/Application
Public Consultation
Communications
Public Relations
Market Measurement
Improve Decision Making
Process of Market Research
4) Main Research Collection
5) Analysis & Interpretation
3) Refining Research Design
2) Exploratory Research
6) Reporting of Findings
1) Research Planning
Types of Data Collection
Primary Research
Secondary Research
Organisational Records
Marketing Intelligence
Quantitative
Qualitative
Ethics
Safeguarding Personal Data
Privacy
Nuisance Calls Creating Wariness
Skewing
Leading Questions
MRS Code of Conduct
AMA Code of Ethics
Canadian Marketing Association's Code of Ethics
Data Protection Legislations
