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4.7 international marketing 4.8 e-commerce - Coggle Diagram
4.7 international marketing 4.8 e-commerce
international marketing
marketing across the borders
exports
sending products to another country for sale (saudi arabia is the largest oil exporter)
low reliance of foreign partners, no need to invest in a foreign country
having to deal with distribution, protectionism
foreign direct investment (FDI)
is purchase of an asset (e.g. factory) in another country
long-term orientation,avoiding protectionism
expensive, time consuming
E-commerce
buying and selling products online (amazon)
cost efficiency, use of established distribution channels
competition, language and culture bariers, payment methods
external growth
M&As, joint ventures,strategic alliances and franchising
acess to larger markets, avoids protectionism
new legal constraints, reliance on foreign partners, culture clash
E-commerce
the effects of changing technology and e-commerce on the marketing mix
product
almost any product can be sold, marketerns just need to define clearly the product,target it to the right audience
price
this enable customers to compare prices easily due to greater price transparency, it helps to lower prices due to transp., price competition & reduced operational costs
promotion
info about products can be provided in more detail and in a more interactive way, increase use of viral marketing (pop-ups,banners messages)
place
enables businesses to acess large numbers of customers without intermediaries, it shortens the supply chain
types of e-commerce
business to business (B2B)
ex: amazon sells books to other retailers, it offers fast delivery times and B2B compete mainly on price
business to consumer (B2C)
it refers to businesses that sell directly to the general public
consumer to consumer (C2C)
customers sell directly to other customers (wallapop)