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Voting behaviour 2019 - Coggle Diagram
Voting behaviour 2019
positional advantage
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Labour party sat further away from the average voter than the conservatives leading to the tory majority
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Valence advantage
while the cons gained the working class, labour were unable to gain the middle class remainers
Corbyn's popularity
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unlike 2017 Corbyn did not gain popularity throughout the election instead only 17% saw him as competent by the end of the election
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Tories had a wider margin in polling for them being competent than actually voted for them suggesting they perceived more positively by non partisans
A vertical election
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the main argument of the election was not like 2017 over austerity and inequality but instead over brexit
the string con lead on Brexit policy meant most voters would 'hold there nose' and vote tory simply to have the issue resolved
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looking ahead
realignments are top permeant and losing parties often adjust polices to win back the lost voter group eg Blair and middle England
Age means that older generation will slowly be eliminated from the lectorate leading to a rise in liberal values