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PUBLIC RELATIONS (PR), image - Coggle Diagram
PUBLIC RELATIONS (PR)
There's a boost to the PR's thanks to:
Social networks
where PR consultants should check:
and react to:
Criticism
Customers comments
Wifi
Promotes the brand by using:
Editorial content
appearing in:
Magazines
Newspapers
Channels
Websites
blogs
TV programs
Functions:
Evaluating
Public attitudes
Identifying
Policies and procedures
of:
Organizations
Individuals
With the public interest
Planning and executing
A plan
using:
Media and direct/indirect mediums
to create and maintain:
Positive brand image
making it seem:
4 more items...
Strong relationship with the audience
Establishes and maintains:
Comprehension between
in order to:
Change attitudes/behaviors
Organization and it's audiences
is the art of:
Trend analyzing
Consequence predicting
Leader mentoring
It's also a:
Strategic communication process
used to:
Benefit relationships w/the public and organizations
The process focuses on:
Information that should be released
How it should be drafted
How it should be released
The media that should be used
Goals:
Making employees happy to work at the organizations
creating engaged employees
Build/maintain a positive image
Inform target audiences
Maintain good relationship w/influencers
Manage critical/unfavorable media coverage
Stimulate demand for a product, service, etc.
Skills needed:
Technology
Basic reading and writing
Problem solving
Is used in:
Public organizations
Private companies
Political campaigns
Government relations
Media relations
Techniques:
Media relations
Analyst/Influencer Relations
Publications and thought leadership
Events
Award Programs
Crisis Management
Carrying out scheduled actions
That serve the business and audience interests
