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MICE - Coggle Diagram
MICE
Meetings
- to discuss of exchange information
- one-off or single day events
- coming together of people
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- encourage working professionals and stakeholders
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Exhibitions/Events
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- concentrating on one particular industry
- promote key products and services to members of the public
- can either be business to business or business to consumer
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- rents an area from the organizer
- object of inducing a scale or informing the visitors
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Convention
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Con : in Latin language, it means with, together
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