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GATHERING INFORMATION, TYPES OF RESEARCH - Coggle Diagram

- - - - have the ability to ask follow-up questions in real time
      - have the ability to ask questions specific to a user’s needs
      - adjust your questions or refocus the discussion based on the user’s answers
      - receive direct suggestions from the user
      - better able to understand
    - - pay for the costs
      - influenced by the cluster effect
      - time-consuming
  - - - find secondary research via online
        searches and subscription research publications
      - a good supplement to
        findings from your primary research
      - cheapter and faster
    - - not receive user feedback
      - can be misleading and
        generalizing if not done appropriately
      - not learn from any first-hand user
- - - - are able to gather results and insights quickly.
      - can learn more from a larger sample size
      - inexpensive
    - - do not allow for personalization
      - do not allow for in-depth feedback
      - won’t work in a survey format.
  - - - can challenge your assumptions
      - Users can provide in-depth feedback.
      - can learn from first-hand user
    - - can be expensive, especially if it’s conducted in person
      - can be differences between a "controlled" usability study in a lab versus how a user experiences the product in their real life.
      - only measures how easy it is to use a product