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4 P's of marketing - Coggle Diagram
4 P's of marketing
Promotion
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Above-the-line (paid-for on mass media) - TV, magazines, social media.
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Below-the-line (using incentives to encourage consumers to buy) - sales promotion, sponsorship, personal selling.
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Product
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Types of Products
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Services
intangible nature
Apple - iCloud, Apple pay, apple care
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Customers do not simply buy products for the product, but sometimes they buy into the ideas and status that the product gives them.
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