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DotDigital - Coggle Diagram
DotDigital
Why Ashoka uses it?
It is easy
Offers power of sophistication to teams
Compliant with GDPR
Efficient and encourages collaboration
Helps to allign on consistent messaging
Integrated with other platforms
How to use it effectively?
Make sure messages you sent fit within broader strategy
Refer to other web sources to drive traffic to web and etc
Build on what exists instead of creating new lists
Analyse your content
Check how your users react to your message
Create an Editorial process.
Demo:
Testing
Sending
After sending
Analytics
Navigation of the email builder
What is it used for?
Good for transactional emails
Periodicity: Automation
Good for internal communications
Helps you to stay compliant through its consent based list management
What is it not good for?
Ad-hoc emailing
For sending attachments: Better to divert to other sources like ashoka.org
Long emails. Consider mobile friendly texts
Unplanned random messages
What is DD?
Definition
: Mass email communications platform.
What makes it special:
high quality, customized emails sent in bulk to individuals who have consented
Extras
What can ITI team do for you?
Permit needed: Specifically What for?