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Marketing - Coggle Diagram
Marketing
benefits of market research
Identify Problems
Identify target Market
Reduce Costs
Evaluate Advertising Campaign
Forecast future trends
Reasons to Conduct Market Research
Market size
Identify Competitors
Identify trends
Stages of Market Research
Gather
Analyse
Report
Development process of a new product
Idea Generation
2.Product Screening
Concept Development
Types of Market Research
Primary
1st hand information from market place
Secondary
gathering & reviewing existing information