Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic 6: Franchising image, Factors That Make a Franchise Appealing, LO1:…
Topic 6: Franchising 
Franchising
Definition
Semi-independent business owners pay fees & royalties to a parent company in return for the right to become identified with its trademark.
-
Franchising Basics
Franchisees get the right to use all of the elements of a fully integrated business operation
Type of Franchising
Trade-Name
Franchisee purchases the right to use the franchisors trade name without distributing particular products exclusively under the franchisor's name
Product Distribution
A franchisor licenses a franchisee to sell its products under the franchisor’s brand name and trademark through a selective, limited distribution network.
-
-
-
Ten Myths of Franchising
-
-
The bigger the franchise organization, the more successful I’ll be.
I’ll use 80 percent of the franchiser’s business system, but I’ll improve upon by substituting my experience and know-how.
-
-
Anyone can be a satisfied, successful franchise owner.
-
The franchiser will solve my business problems for me; after all, that’s why I pay an ongoing royalty fee.
Once I open my franchise, I’ll be able to run things the way I want to.
-
-
-
LO1: Describe the 3 types of franchising: trade name, product distribution, & pure
-
-
-
-
-