Please enable JavaScript.
Coggle requires JavaScript to display documents.
Consumer Psychology - Coggle Diagram
Consumer Psychology
Perception
Sensory marketing
Sensing, organizing, reacting
Negative perception = avoidance
JND vs. JMD
familiarity through exposure
Comprehension
Ethos/Pathos/Logos
Sensory Memory
Workbench Memory
Long-term Memory
Nostalgia
Consumer Involvement
Consumer Experience
Consumer Involvement
Involved or lazy?
Product/Shopping/Enduring/Emotional Involvement
Emotions
Cognitive Appraisals
How is happiness measured?
Mood
Maslow's Hierarchy of Needs