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week 4 - Coggle Diagram
week 4
Common email marketing metrics
Open rate
The percentage of users who open the email
Open rate = the number of users opening the email/ the number of users receiving the email
Click-to-open rate
The percentage of email recipients who click on one or more links in an email
The number of email recipients clicking on links in an email / The total number of email recipients opening.
total clicks / number of unique opens
Unsubcribe rate
The percentage of email recipients who unsubcribe from your send list after opening the email.
number of unsubcribes / email delivered
conversion rate
The percentage of email recipients who clicked on a link in your email and took a desired action.
= number off conversion / total email sent
complaint rate
the percentage of complaints recipients send to mailbox providers about receiving your email.
number of complaint / number of emails delivered
The email complaint industry standard is .1%, not .01%, which is one complaint out of 1,000 emails.
email bounce rate
The percentage of emails sent which could not delivered to the recipient's inbox
Total number of bounce email *100 / email sent
A bounced email is caused by incorrect or
inactive email addresses or an import error with your email list.
So to see how you are doing, check your industry standards online.If you find your bounce rate is higher than the industry average, you may need to do some investigating.
ROI
Return on investment: The ratio of money made and money spend
= total revenue*100/total spent
List growth rate
The rate at which your list grows
(number of new subcribes - number of unsubcribes)*100/total of email addresses
Forward rate
The percentage of recipients who click on the "share" button to post to social media or "forward" button to send for others
= number of forwards/ total number of emails sent