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Chapter 1 : Defining Marketing 21st Century, Price, process, place, A set…
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A set of process for creating,
communicating and delivering
it to consumers
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Brand Supply Chain
Fast Food Restaurants
- McDonald's
-Taco Bell
-Pizza Hut
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A set of process for creating,
communicating and delivering
it to consumers
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Internal marketing is the task of
hiring, training, and motivating able employees
who want to serve customers well.
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Goods,
services,
Experiences
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Supply, value and consumer’s
satisFaction
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