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The Research Purpose - Coggle Diagram
The Research Purpose
Our design and conduct of research is shaped by our mental models or frames of
references that we use to organize our reasoning and observations.
The word "paradigms" was popularized by Thomas Khun in 1962 in his book called The Structure of Scientific Revolutions.
Paradigms are often hard to recognize, because they are implicit, assumed, and taken for granted.
However, recognizing these paradigms is key to making sense of and reconciling differences in people's perceptions of the same social phenomenon.
In social science research, if one were to understand why a certain technology was successfully implemented in one organization but failed miserably in another, a researcher looking at the world through rational lens.
Research looking at the same problem through a social lens may seek out social deficiencies such as inadequate user training or lack of management support.
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All scientific research is an iterative process of observation, rationalization, and validation.
In the observation phase, we observe a natural or social phenomenon, event, or behavior that interests us.
In the rationalization phase, we try to make sense of or the observed phenomenon, event, or behavior by logically connecting the different pieces of the puzzle that we observe, which in some cases, may lead to the construction of a theory.
Finally, in the validation phase, we test our theories using a scientific method through a process of data collection and analysis, and in doing so, possibly modify or extend our initial theory.
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