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Elements of digital Marketing Plan, GROUP 5: - Coggle Diagram
Elements of digital
Marketing Plan
Objectives
essential for for the formulation of strategies
types
Business Objectives
Marketing objectives
To formulate
SAMRT
Specific
clear and detailed
Attainable
Possible
Realistic
based on data
Time-bound
specific timeframe
Measurable
Context Analysis
DEFINITION:
Examines the market
(context organization)
, what consumers demand and compares it with the competitors.
Porter's Five Forces
Industry Rivaltry
Bargaining Power of Suppliers
Treat of Subtitutes
Bargaining Power of Buyers
Treat of New Entrants
Main elements to consider
-PESTLE factors
-Utility and brand value
-Identify consumers
according to their needs
,desire,etc.
-Market Research determine
who are your competitors.
Ongoing Optimisation
Example
regularly fine-tuning and improving a website's user interface and functionality based on user feedback
DEFINITION
:Adaptability is crucial in strategic planning, given the ever-evolving nature of digital platforms. A proactive and agile approach to digital marketing strategy is essential.
Tactics and
evaluation
DEFINITION
:Chosen tactics should Work in order to achieve wanted outcomes.
The most popular tactics for digital usersare
online advertising
video marketing
affiliate marketing
social media
search advertising
Email marketing
Example :
for a social media marketing campaign aimed at increasing brand awareness, the tactics might include creating engaging and shareable content, running targeted ads, collaborating with influencers
Value Exchange
What is the value that your company brings to the customer?
The promise of brand equity that supports the digital landscape
GROUP 5:
Lucy Guzmán
Gabriela Delgado
Angie Santiago
Valeria Yanqui