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sales pipeline conversion low, Link Title - Coggle Diagram
sales pipeline conversion low
customers
customer satisfation
hypothesis P1- customers not happy with the features and services
customers view (gap between expectation and actual deliveries
Target market and segmentation
segmentation of customer based on
based on technology purchased
based on city
po- hypothesis that customer is performing better in city based where they are based on
based on sales medium used
P1-
company is not leveraging the correct medium for sales and lead generation
product
Features and product offerings
hypothesis p1- Any specific feature or software is not giving optimal profit
hypothesis 1- may be the product features are outdated for technoserve
Product Pricing
company
Market
industry standards and competitor strategy
p2 hypothesis -competitors are providing better features of software
pricing difference in competitor and company
product specifications
Link Title
Sales
Process of Selling
Sales Force structure and distribution
Marketing
Marketing Strategy
marketing channels
channel 3
social media and influencer based marketing
Search engine based and ads on YouTube and other social media channel marketing
channel 1
Radio advertisement
Print Media Advertisement
TV advertisement
channel 2
Field Sales
Direct Email marketing
Telemarketing
Exhibition