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Pre-Suasion - Coggle Diagram

- - - - Medical Student Syndrome
- - - - Addressing the "You" in Ads, but the product has to be compelling, otherwise it will be taken negatively.
      - The next in line effect - You are usually occupied by yourself when you're next in line and after you've just finished the thing that you were in line for.
    - - We pay more attention and remember more of unfinished tasks.
        
        When an important outcome is unknown, people can hardly think of anything else.
      - Productivity Tip - Leave your work just a bit unfinished ;)
    - - Pose the mystery, deepen it, home in on the proper explanation by considering alternative explanations, Provide a clue to the proper explanation, resolve the mystery, draw the implication for the phenomenon under study
- - - - "Do you consider yourself someone who is adventurous"dc
- - - - You should always give first and often.
      - The gift must be Meaningful, Unexpected and Customized
    - - Credible Authority - Expertise and Trustworthiness
        
        The person which talks about the weaknesses first is considered trustworthy more quickly (Basically emotional anchoring)
        
        Weaknes before strenght tactic works well. Use "but, yet"
    - - Being friendly, attractive, smiling and funny. Highlight similarities and give compliments.
      - People don't care how much you know, until they know how much you care.
      - Show the customers that you like THEM, and they will like you as well.
    - - Any constraint on access increases the value of given item.
    - - Validity, feasibility.
    - - Second - Social Proof and Authority
        
        Third - Consistency and Scarcity
  - - - Mutuality of place, where we are from.
    - - How to Fall In Love with anyone - Time Article
      - Ask for advice. Play Music, do things that synchronise.