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EPQ content
Section 1 - Digital marketing/ advertising
What are the benefits of digital advertising over traditional?
What are the negatives of digital advertising over traditional?
What is digital marketing?
What is traditional marketing?
How AI can enhance digital marketing?
Introduction
State key themes/ points
Identify major trends
Include big ideas
Summarise argument/ reveal findings and result
What are the advancements in technologies?
Section 3
Is AI likely to impact the marketing industry? To what extent?
How have marketers started to utilise AI tools and programs?
Would the use of AI benefit or negatively impact the marketing industry?
Digital transformation
Section 2 - Traditional marketing/ advertising
What have marketers said about traditional advertising?
Is traditional advertising more or less popular in the marketing industry?
Should traditional methods still be used due to their past success?
Section 4
Primary research
Conclusion
Abstract