EPQ content

Section 1 - Digital marketing/ advertising

Section 4

What are the benefits of digital advertising over traditional?

What are the negatives of digital advertising over traditional?

Primary research

Section 2 - Traditional marketing/ advertising

What have marketers said about traditional advertising?

Is traditional advertising more or less popular in the marketing industry?

What is digital marketing?

Section 3

Is AI likely to impact the marketing industry? To what extent?

How have marketers started to utilise AI tools and programs?

Would the use of AI benefit or negatively impact the marketing industry?

Introduction

State key themes/ points

Identify major trends

Include big ideas

Summarise argument/ reveal findings and result

Conclusion

Should traditional methods still be used due to their past success?

Abstract

What are the advancements in technologies?

What is traditional marketing?

Digital transformation

How AI can enhance digital marketing?