EPQ content
Section 1 - Digital marketing/ advertising
Section 4
What are the benefits of digital advertising over traditional?
What are the negatives of digital advertising over traditional?
Primary research
Section 2 - Traditional marketing/ advertising
What have marketers said about traditional advertising?
Is traditional advertising more or less popular in the marketing industry?
What is digital marketing?
Section 3
Is AI likely to impact the marketing industry? To what extent?
How have marketers started to utilise AI tools and programs?
Would the use of AI benefit or negatively impact the marketing industry?
Introduction
State key themes/ points
Identify major trends
Include big ideas
Summarise argument/ reveal findings and result
Conclusion
Should traditional methods still be used due to their past success?
Abstract
What are the advancements in technologies?
What is traditional marketing?
Digital transformation
How AI can enhance digital marketing?