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Exploration of AI technology in communication field in the context of…
Exploration of AI technology in communication field in the context of artificial intelligence
INTRODUCTION
Behind the growing maturity of communications technology is the material embodiment of the practical implementation of AI
The development of AI further provides technical support for intelligent communications, not only changing the traditional professional communications landscape, but also forcing the communications industry to “reconstruct”
Actors in the communication process
Communication dissemination can be categorised as unidirectional and bidirectional
unidirectional
bidirectional
Complementarity between professional human communicators and generative AI tools
Artificial intelligence helps humans find better algorithms and training decision models
Example：Coca-Cola
Human emotions, intuition and experiential strengths help AI to keep upgrading
Automated communications changing the traditional landscape of professional communications
Real-time information reception and feedback
Real-time data collection, analysis and risk prediction
Relationship: interlinked and mutually reinforcing
Content production efficiency perspective
Cost-consumption perspective
Enabling more focused and accurate decision-making
What is AI communication
Memory and Thinking Functions of Artificial Intelligence
Memory for easy reading by the user
Thinking provide accurate and effective information
AI technology is a comprehensive technology
What AI Communications Really Means
The entanglement of AI communication and human practice
Individual level
Algorithms applied to Healthcare field
Helping people do their jobs efficiently
Collective level
Digital transformation changes the way government operates
AI as an ethical buffer
AI's entanglement at the individual and collective level is a reflection of the high degree of integration of modern technology
Conclusion
Highly concerned about the risks posed by AI
Guiding the healthy development of related industries and markets
Communications industry faces new opportunities and challenges
For communications company
Embrace the opportunity to drive digital transformation
For communications vertical industry
AI multipal integration
Prospective scenarios for the future of AI communications
AI forces communications industry to reinvent itself
Creating new business opportunities for the communications industry
AI becomes a participant in communications
worries