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How can Parramatta Mission strengthen its branding to increase donations…
How can Parramatta Mission strengthen its branding to increase donations by 25% in 12 months?
Effectively reaching its audience demographic
Conduct a Parramatta specific demographic analysis
Conduct Primary Research
Conduct survey
Develop feedback form
Conduct Secondary Research
Perform an ethnic, age, gender and religious analysis
Analyse census data
Analyse audience engagement
Utilise Google Analytics with their website
Analyse past donor database
Analyse annual reports
Explicitly define its UVP
Redefine its purpose and mission
Determine overall goal (in line with current services)
Update website to suit demographic audience
Offer language options
Making website more user friendly
Establish a clear donation gateway
Create new logo
Perform UVP matrix research
Define their benefit statement
Align customer profile to their service significance
Emphasise business model to ensure transparency
Analyse general
competition to see major differences
Conduct relevant market research and investigate industry standards
Describe PM key market positioning
Perform secondary research through ABS
Research fundraising activities through annual reports of other charities
Create a branding strategy to acquire donors
Understand the donor pool
Examine past donors of Parramatta Mission
Examine past donor acquisition strategy
Understand what strategy previously worked via a survey to past donors asking why they donated
Examine past donor analytics
Investigate donation trends done by continuous donors
Utilise feedback forms for one-time donors to understand why they stopped donating
Obtain the pros and cons of the different donor acquisition strategies
Research possible partners in local area
Find similar charities in the area that have received donations
Examine balance sheets of said charities
Google 'donor' or 'partnership' pages of said charities
Examine balance sheets of public companies in the area that donated